Types of Digital Marketing and How to use them in 2019

Digital Marketing in India has become a buzzword these days, To survive in the digital era, you need to know what exactly is digital marketing and what are its types.

Digital Marketing as the name suggests marketing a product, services or websites over a digital platform, it may sound simple and easy but it is a very complex process if you dig in.

In this article, we will convey ins and out of the digital marketing types. We’ll inform you about definitions, meaning, and types of digital marketing.
What is Digital Marketing?

As we all know that from waking up in the morning to sleeping in the night we are surrounded by gadgets and devices all around. According to a study an average human being spends almost 10 hours using electronic devices.

With so many people using digital platforms daily, companies should focus on increasing their visibility online, in order to target pinpoint audiences for your product or services.

With the accurate tools, techniques and strategies of a Digital marketing company in India can turn your business upside down.

Types of Digital Marketing

Check out the types of digital marketing:

• Search Engine Optimization
• Social Media Marketing
• Content Marketing
• Search Engine Marketing and Pay Per Click Marketing
• Affiliate Marketing

#1 Search Engine Optimization

Search Engine Optimization or SEO refers to improve the organic(unpaid) rankings on search engines. Search Engine Result Pages or SERPs appear to the user when they search for a particular set of the keyword and there keyword research is the foundation for better results in SERPs. The better your website rank on SERP, the better your online visibility and traffic on the website. And a precise Digital Marketing Company in India would know how to convert the browser into a customer. The SEO ranking is influenced by many factors like on-page SEO and off-page SEO, where on-page SEO refers to step by step optimization of the website to boost it and off-page SEO is the links made by doing different activities outside your website.

#2 Social Media Marketing

As we all know of social media and the marketing campaign run on it. Social media is a very effective platform to connect with your target audiences. It allows valuable feedback so that you can improve your customer service or product. A leading Digital Marketing Company in India offers an array of services including Social media marketing.

Social media is beneficial for everyone, especially for B2C companies. Try to produce valuable content on social media to fetch an increased number of likes and shares, shares contribute to free advertising for you.

#3 Content Marketing

Google and your audiences give priority to great content. Content in the form of tweets, blogs, YouTube videos, facebook posts, captions, videos, and many others plays a great role in passing a very strong signal to google and customers.

#4 Search Engine Marketing and Pay Per Click Marketing

Search Engine Marketing covers all that SEO cannot. Search Engine Marketing allows the user to purchase advertising space on SERPs. Bing ads and Google Adwords are the most common types of SEO platforms.

The search engine charges a fixed amount of money to display an advertisement on SERPs. PPC is the epitome of Search Engine Marketing. PPC is a methodology where advertised are charged by search engines based on the clicks on a particular advertisement. This type of advertisement is in trend these days.

Performing all these types of digital marketing can boost your online visibility with an increase in the traffic on your website. Digital Marketing Company in India is growing exponentially to let the businesses maintain the pace in the market. After performing don’t forget to test the results, check which activity is giving the best of results.